Our Story

Our Story


The road all the way from there to here

Upton’s Naturals is an independently owned natural foods company with a focus on meat alternatives and vegan values since opening in 2006. Dedicated to simplicity and the use of real, recognizable ingredients, the Upton’s team takes foods that have been around for thousands of years and offers them to consumers worldwide. The company’s founder, Daniel Staackmann, pioneered flavored, wheat-based seitan and has now launched the first-to-market seasoned and ready-to-eat jackfruit in the United States.


“Based out of Upton's Breakroom, Liberation Donuts is a bakery that’s at the forefront of the vegan pastry revolution.”

TimeOut Chicago

“The winner of the great fake bacon debate falls to Upton's Naturals.”


“Unlike many other plant-based brands that have accepted outside investment to grow their business, Upton’s Naturals is entirely self-funded.”

Food Navigator

Are you in Chicago? Come visit us anytime at our factory cafe, Upton's Breakroom, where we serve delicious vegan meals to our community daily!

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